Against Animal Testing
As others in our industry have followed our lead Against Animal Testing in the beauty industry, we continue to advocate for global change whilst ensuring that we meet our own high standards. All The Body Shop products and ingredients undergo extensive testing to ensure that they are safe and effective, while also remaining cruelty-free.
Our belief that animal testing is not necessary to prove the safety of cosmetic ingredients or product formulations has been at the heart of The Body Shop for 40 years. We were once a lone corporate voice on this issue. Thankfully, our voice was listened to.
Today, new technology and legislation has permanently transformed the cosmetics industry. For example, 2013 EU regulation that our campaigns helped bring about means the sale and import of animal tested cosmetic products and ingredients is banned for any company trading in Europe. We are proud that cruelty-free cosmetics are now the norm in much of the world.
We use three main assessment methods involving computer data, laboratory-created tissues and people: