All products are required to have an acceptable barcode on each item. The barcodes should conform to current GS1 UK or like local governing body guidelines for the proper construction of UPC/EAN codes.
Specifically, all barcodes must decode acceptably on The Body Shop POS (Point of Sale) cash register systems located in all our stores. This system is very forgiving and any properly constructed barcode with good print quality will successfully pass this test.
Generally, all barcodes should be black bars on white substrate background. However, any combination of bar colour and substrate recognised by the GS1 UK or other like global governing body will be acceptable assuming the colours selected meet with Merchant/Marketing approval and also acceptably scan per the criteria above.
The Body Shop uses both the EAN-8 and the EAN-13 barcode symbology. The EAN-13 is a 13-digit number, made up of a country code plus company prefix, with digits allocated for each item and a check digit. The EAN-8 is a smaller version of the EAN-13 which The Body Shop uses for very small products.
The barcode will be included in the artwork supplied by The Body Shop to its suppliers.
The ideal barcode would be as follows:
Magnification: 100%Background colour: WhiteBar colour: BlackPosition on cylindrical packs: Vertically to the curve i.e. ladder orientation
A light margin indicator needs to be included and a quiet zone using the background colour.
The size of the barcode should be 100% where possible, though may go down to 80%. A barcode would be the following size at 100%:
The print method can affect the quality of the barcode and should be taken into consideration when looking at lower magnifications.
The height can be truncated when space is restricted.
All codes must be scannable to an industry standard, which conforms to the GS1 UK/EAN requirements or local variations thereof, e.g. for the U.S., at least ANSI Grade C.
A scanner reads the barcode through a red light source, so will see the barcode differently to the human eye.
There should be good contrast between the background and the bar. The background should be light or warm colours plus red. Bar colours should be dark.
Light colour bars and dark backgrounds are not acceptable - see Unacceptable Combination Examples below.
Metallics should not be used for bars or background colour. If printing onto a metallic component a background colour should be printed before printing the bars.
If you are unsure please contact the appropriate technical team.
Acceptable Combination Examples
Example Acceptable Barcodes
Unacceptable Combination Examples
Example Unacceptable Combination Barcodes
Please note that this is not an exhaustive list. There may be more acceptable and unacceptable combinations. If you are unsure please contact a member of the Technical Packaging Department for advice.